Whether you want tight tresses or long, loose curls, a perm is a way of revitalising your hair style on a more permanent basis without the need for constant maintenance.

There are two types of perm you can opt for: digital/hot or cold. Digital, or hot, perms begin with an hour long treatment that relaxes and prepares your hair for curling. Loose curls are then created using curling irons, which are subsequently styled into rollers connected to a temperature regulating device. This treatment then lasts for three to four hours. In the case of a cold perm, the hair is soaked in an alkaline solution and tightly wound around rollers to create the curls, taking between two and two and a half hours.


The advantages of having a perm are:

  • You won’t need to style your hair every day
  • Curls remain intact until your next hair cut
  • Saves time and effort
  • Boosts hair volume


Perming is the perfect alternative if you’re fed up of having straight hair, not very talented with a curling iron, or simply looking for a completely new look. It’s a fantastic way of providing thin hair with more volume, and there is no need to struggle with constantly upkeeping the curls.